transformative

marketing & consumer strategies

 Spectra is answering real business, marketing and communication challenges for our clients through realistic brand strategies, specific consumer insights and innovation.

We have worked for many categories like banking, mobility, insurance, automotive, IT, telecom, entertainment,...

And yes, we do have a great bunch of retail strategic knowledge too. It's our playground... 

BRANDING

IN-DEPTH ANALYSES AND STRATEGY ON WHAT IT TAKES TO BUILD A FUTURE HERO BRAND

  • Brand positioning

  • Future hero brands model

  • brand audit, brand building, ...

  • We're excellent in brand workshops

CONSUMER

INSIGHT IN WHAT PEOPLE VALUE NOW AND WHAT THEY WILL DESIRE NEXT

  • consumer insights (based on research)

  • consumer knowledge (gen z, millennials, baby boomers, ...)

  • trend forecasts

  • trend tours (retail, food, fashion, design, innovation)

RETAIL

EVOLVING OUR UNDERSTANDING OF THE RETAIL EXPERIENCE

  • We deliver realistic brand strategies based on different retail challenges

  • defining retail challenges

  • (new) consumer insights

  • marketing and communication support

  • realistic go-to-market marketing plans 

  • trends in retail, retail innovation, retail models, fashion, design, food

  • Advice on creating better retail flows based on consumer profiles

  • trendtours in retail specific

INNOVATION

WE STIMULATE YOUR IMAGINATION BY BRINGING YOU TO THE LEADING EDGE

  • Forward looking trends that are shaping the market place

  • Understanding emergent behaviours driven by new technologies

  • Inspiring creativity through the lens of new product ideas and design

“In the woods there must be a sense that time has ceased and that for a moment we pause on the edge of some extraordinary discovery. That for the space of a heartbeat we are close to knowledge, on the verge of the solution to all problems, on the threshold of an answer.”

WALK IN THE WOODS

WE WALK, TALK, DISCOVER YOUR STRATEGIC CHALLENGES, YOUR OPINIONS...

It's a simple concept. We go for a walk. In a forest near you or a bit further away. With or without our dogs. 

We talk. Openly. About your brand, your organisation, your business, marketing, strategic challenges. We ask questions and we listen. We formulate our thoughts and choose to go off the beaten track. Literally and figurative.

To see things differently or in a new perspective. Always filled with lots of oxygen and energy.

Time that wins time.

 

Nothing more, nothing less.

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