We

We embrace the future.

 

We help our clients engage with their future consumers and future behaviors, needs, challenges, opportunities. We provide them with societal and economic foresights, deliver thought-leadership, build and future-proof brands, and create innovation in their industry or category. 

We are Spectra. The creative strategy lab.

Find out how we can help you?

3D Sphere
BRAND HERO STRATEGY
The word is out. Purpose or being meaningful is the new 'it'. But brands are far from being purposeful and the customer is far from being convinced.
Together with strategyzing workshops, solid and pragmatic strategic advice and clear actions we can turn your brand into a future hero brand.

BRAND HERO

STRATEGY

TRENDS & INSIGHT SERVICES
Data-rich, insight-poor. That’s not only the biggest challenge facing marketers – it’s converting insight and trends into action. Spectra's co-founders join up senior marketing & communications strategy coupled with superb research skills to solve for big and challenging briefs.

TRENDS & INSIGHT SERVICES

3D Shape
FUTURE FORESIGHT FOCUS
New technology and trends are so exciting when you see them at USbyNight, UBA, Bam or SuperNova – but it’s challenging to have a practical plan to apply emerging opportunities to evolve your brand. Our FFF-approach taps your most valuable customers to project how best your brand can harness these trends in the near-term.

FUTURE FORESIGHT FOCUS

3D Balls
THE FUTURE PROOF VALUE PROPOSITION
Today’s most successful value propositions are not driven by innovation in the  technology space but in the human foresight space. Our value proposition work – based on what happens in the today's and tomorrows world – future-proof your brand.

THE FUTURE

PROOF VALUE PROPOSITION

PRODUCT & SERVICE CREATION
Through intensive user research and foresight research on our societies whereabouts in 10 years time, we'll help you truly understand what your customers need and explore new or adapted services and products to make your business future proof and profitable. 

PRODUCT & SERVICE CREATION OR OPTIMALISATION

CREATING A CULTURE OF INNOVATION
We'll equip your teams with the necessary insights, vision, inspiration and skills they need to thrive in turbulent times, not panic or remain status quo.
We can help to create a culture of innovation from C-level to any level needed.

CREATING A CULTURE OF FUTURE-PROOF INNOVATION

We'd love to talk to you about your particular challenge to see if we can help.

Contact Karin, +32 (0)471 32 20 84

SOLUTIONS REGARDING THE IMPACT OF COVID-19 ON YOUR BUSINESS & BRAND
Covid-19 will fore sure speed up some trends and alter behavior of our customers. Due to our approach and knowledge of what's happening today and tomorrow in the world, we can help your teams to come up with a strengthened and more relevant brand positioning, marketing approach, analyses of your current products and services etc. We are ready and stand by to help you out when needed!

NAVIGATE COVID-19 IMPACT ON YOUR BRAND & MARKETING AND CREATE SOLUTIONS TO RESTART OR RESTRENGTHEN YOUR BUSINESS

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